The Revvia Journal

Three publications. One studio.

Founder's Notes is the thinking behind the work. Built in San Diego and West Coast DTC are our free feature series - the local builders and the consumer brands worth knowing.

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Latest across the Journal.

Getting Unstuck: How Dr. Trish Stanley Built San Diego's Leading Couples Therapy Practice Around Real Change
Built in San Diego

Getting Unstuck: How Dr. Trish Stanley Built San Diego's Leading Couples Therapy Practice Around Real Change

Most people picture therapy as an hour on the couch, venting. Dr. Stanley's clients tend to describe something else entirely.

August 2026
"You're Crazy. How the Hell Are We Going to Do That?" Inside Joe Phillips' Best CEO Group
Built in San Diego

"You're Crazy. How the Hell Are We Going to Do That?" Inside Joe Phillips' Best CEO Group

After twenty-three years running global enterprises - including a business north of $900 million at Western Digital and, later, a roughly $450 million operation - Joe Phillips could have retired into the quiet satisfaction of a long, successful career.

August 2026
The Monraz Family Turned Grief into a Business Built on Family First
Built in San Diego

The Monraz Family Turned Grief into a Business Built on Family First

TMC Engineering - was born out of a single, stubborn idea: keep the family unified, put a roof over the next generation's future, and do it all on a foundation of "Family First."

July 2026
The best paid ads campaign I've ever run was something I built last week. It returned 30x.
Founder's Notes

The best paid ads campaign I've ever run was something I built last week. It returned 30x.

I want to share something about how we think about brand and performance at Revvia, because I keep running into a misconception in our industry that I think is doing real damage to founders and operators - especially in DTC and ecommerce.

June 2026
The Brand That Refused to Be a Blip on Shark Tank
West Coast DTC

The Brand That Refused to Be a Blip on Shark Tank

How Voyage Air Guitar turned a Shark Tank appearance, a patented hinge, and a stubbornly human way of treating customers into a durable DTC business - and what its COO would tell any founder selling something the market doesn't believe yet.

June 2026
The customers who said "ChatGPT sent me"
Founder's Notes

The customers who said "ChatGPT sent me"

SEO answers "where do I rank." GEO answers "do I exist."

June 2026
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