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Founder's Notes is the thinking behind the work. Built in San Diego and West Coast DTC are our free feature series - the local builders and the consumer brands worth knowing.
Latest across the Journal.
The best paid ads campaign I've ever run was something I built last week. It returned 30x.
I want to share something about how we think about brand and performance at Revvia, because I keep running into a misconception in our industry that I think is doing real damage to founders and operators - especially in DTC and ecommerce.
The Brand That Refused to Be a Blip on Shark Tank
How Voyage Air Guitar turned a Shark Tank appearance, a patented hinge, and a stubbornly human way of treating customers into a durable DTC business - and what its COO would tell any founder selling something the market doesn't believe yet.
The customers who said "ChatGPT sent me"
SEO answers "where do I rank." GEO answers "do I exist."
The Mission After the Mission: How White Feather Investments Is Giving America's Heroes Something to Come Home To
Buddy Rushing grew up on welfare. Food stamps. Sixteen acres of off-grid land in the hills of Tennessee - no electricity, no running water, a log cabin his family built themselves. He became a millionaire.
How Ranice Brown Built Magier AI to Protect the World From AI Data Exposure
A former Meta Reality Labs leader kept asking the engineers one question: how safe is this? Their answer became Magier AI, a privacy-first security company built in Oceanside.
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