The Revvia Journal

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Founder's Notes is the thinking behind the work. Built in San Diego and West Coast DTC are our free feature series - the local builders and the consumer brands worth knowing.

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The best paid ads campaign I've ever run was something I built last week. It returned 30x.
Founder's Notes

The best paid ads campaign I've ever run was something I built last week. It returned 30x.

I want to share something about how we think about brand and performance at Revvia, because I keep running into a misconception in our industry that I think is doing real damage to founders and operators - especially in DTC and ecommerce.

June 2026
The Brand That Refused to Be a Blip on Shark Tank
West Coast DTC

The Brand That Refused to Be a Blip on Shark Tank

How Voyage Air Guitar turned a Shark Tank appearance, a patented hinge, and a stubbornly human way of treating customers into a durable DTC business - and what its COO would tell any founder selling something the market doesn't believe yet.

June 2026
The customers who said "ChatGPT sent me"
Founder's Notes

The customers who said "ChatGPT sent me"

SEO answers "where do I rank." GEO answers "do I exist."

June 2026
The Mission After the Mission: How White Feather Investments Is Giving America's Heroes Something to Come Home To
Built in San Diego

The Mission After the Mission: How White Feather Investments Is Giving America's Heroes Something to Come Home To

Buddy Rushing grew up on welfare. Food stamps. Sixteen acres of off-grid land in the hills of Tennessee - no electricity, no running water, a log cabin his family built themselves. He became a millionaire.

June 2026
How Ranice Brown Built Magier AI to Protect the World From AI Data Exposure
Built in San Diego

How Ranice Brown Built Magier AI to Protect the World From AI Data Exposure

A former Meta Reality Labs leader kept asking the engineers one question: how safe is this? Their answer became Magier AI, a privacy-first security company built in Oceanside.

May 2026
Welcome to West Coast DTC
West Coast DTC

Welcome to West Coast DTC

West Coast DTC is a publication about the actual work of building a direct-to-consumer brand

May 2026
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