The thinking behind the work.
Notes from the founder. Essays on building consumer and service businesses, the marketing that actually moves revenue, and what we're learning running a production-led studio in San Diego. Written by Tim Holt, founder of Revvia.
Recent notes.
The Best Marketing I Do Isn't Marketing
The favorite thing I do all month has no funnel attached. Why Built in San Diego, free feature stories for local founders, feels like business the way it used to be.
In the Room: Why In-Person Marketing Meetings Still Win
Meeting in person is the least efficient thing I do. Moment for moment, it's also the thing that moves our clients' revenue the most.
The Marketing Superpower: Human Creativity in the Age of AI
AI is the fastest research assistant I've ever had. It's a terrible judge of what makes a person stop scrolling. Here's how we use both.
Revenue Over Impressions: Why I Stopped Caring About Your Reach
Impressions don't pay payroll. Why I stopped caring about your reach, what we measure instead, real client results, and five questions to ask your marketing agency this week.
The best paid ads campaign I've ever run was something I built last week. It returned 30x.
I want to share something about how we think about brand and performance at Revvia, because I keep running into a misconception in our industry that I think is doing real damage to founders and operators - especially in DTC and ecommerce.
The customers who said "ChatGPT sent me"
SEO answers "where do I rank." GEO answers "do I exist."
Work directly with the founder.
Founder's Notes is the thinking. A growth audit is where we apply it to your brand - we'll show you exactly where the revenue is hiding.
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