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Founder's Notes is the thinking behind the work. Built in San Diego and West Coast DTC are our free feature series - the local builders and the consumer brands worth knowing.
Latest across the Journal.
"My Messes Are My Message": Brenda Viola Built Vici Communications on Everything She Had to Conquer
Ask Brenda Viola about her company's name and she'll first make sure you say it right. "It's Vici," she says. "Vici in Latin means I conquer."
The Best Marketing I Do Isn't Marketing
The favorite thing I do all month has no funnel attached. Why Built in San Diego, free feature stories for local founders, feels like business the way it used to be.
Clean the Air at the Source: How Christos Nicolaidis and Philter Are Taking On a Hidden Health Crisis
Christos Nicolaidis built Philter in Encinitas to catch secondhand smoke and vapor at the exhale, before it reaches anyone else in the room.
"That's a James Bond Vehicle." Steve Tice Is Building It Anyway.
When Steve Tice described a highway-legal electric vehicle that drives off a beach and rises on hydrofoils, fellow RVers said he would never build it. Poseidon AmphibWorks is building the Trident anyway.
In the Room: Why In-Person Marketing Meetings Still Win
Meeting in person is the least efficient thing I do. Moment for moment, it's also the thing that moves our clients' revenue the most.
The Marketing Superpower: Human Creativity in the Age of AI
AI is the fastest research assistant I've ever had. It's a terrible judge of what makes a person stop scrolling. Here's how we use both.
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