Growth Foundation.
The complete growth engine, built once: tracking, paid, retention, and measurement. The Peter Grimm playbook, productized.
Fix the leaks, then build the engine.
Most brands are losing growth to broken tracking, half-built flows, and ad accounts running blind. The Growth Foundation fixes all of it in one engagement - we rebuild the full stack so your data is clean, your ads can optimize, and your retention runs itself. It’s exactly what we did for Peter Grimm, turned into a repeatable build.
The whole stack, rebuilt.
Tracking rebuild
Pixels, conversions, and GA4 - fixed and verified, so every dollar is measured.
Paid media structure
Campaigns rebuilt on clean data - brand defense, search, and prospecting.
Retention flows
Five core Klaviyo flows: welcome, cart, browse, post-purchase, and winback.
Measurement & handoff
A blended-MER dashboard and a clear picture of what’s working.
Six systems, defined.
The Growth Foundation is a build, not a photoshoot - here's exactly what we put in place, and what each piece does.
Tracking layer
Pixels, server-side conversions, and GA4 ecommerce - fixed and verified, so Meta and Google optimize toward real purchases, not noise.
Campaign structure
Paid media rebuilt on clean data: brand defense, non-brand search by product line, and prospecting - structured to scale without wasting spend.
Retention flows
Five core Klaviyo flows - welcome, abandoned cart, browse abandonment, post-purchase, and winback - turning one-time buyers into repeat revenue.
Attribution & blended MER
Marketing efficiency measured against real spend, so you read the whole engine - not platform-inflated, last-click ROAS.
Reporting dashboard
Revenue, spend, and channel performance pulled into one view your team can actually act on.
Clean handoff
Documentation and a walkthrough so you own and understand the engine - no black box, no lock-in.
Audit, build, launch, hand off.
Audit
We find every leak - broken pixels, phantom conversions, missing flows.
Build
Tracking, campaigns, and retention rebuilt on a clean foundation.
Launch
Everything goes live together, verified end to end.
Handoff
A dashboard and a walkthrough, so you own and understand the engine.
Clean data, optimizing ads, and retention that compounds. The same foundation that grew Peter Grimm 3.2× in six months.
Questions about the Growth Foundation.
What exactly does the Growth Foundation build?
The complete growth engine, built once: a verified tracking layer (pixels, conversions, GA4), a paid media structure rebuilt on clean data, five core Klaviyo retention flows, and a blended-MER measurement dashboard - handed off so you own it.
How is this different from hiring an agency on retainer?
A retainer rents you ongoing effort. The Foundation builds the engine once, end to end, and hands it back. It’s the Peter Grimm playbook, productized - a defined scope with a clean handoff, not an open-ended monthly fee.
Why fix tracking before scaling paid spend?
Ad platforms can only optimize toward data they can see. Broken pixels and phantom conversions mean you’re scaling blind and burning budget. We rebuild and verify tracking first so every dollar is measured and your campaigns can actually optimize.
What results should I expect?
Clean data, ads that optimize, and retention that compounds. It’s the same foundation that grew Peter Grimm 3.2× in monthly revenue over six months - though your numbers depend on your store, margins, and starting point.
Want the engine that grew Peter Grimm 3.2×?
Start with a growth audit - we’ll show you exactly which leaks the Foundation would close.
Get a Growth Audit